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Kwanzoo Company Update: New Challenges, New Opportunities
Its been a interesting time for us here at Kwanzoo. In early 2008 we were busy building a website for Entertainment Fans to come play trivia games on Kwanzoo.com. We then built out Kwanzoo quiz...
View ArticleKwanzoo Launches Private Beta of New Social Marketing Service
Hello Everyone! We’re glad to announce the launch in Private Beta of Kwanzoo’s new Social Marketing Service at the Adtech-NY / CRS Conference! We are now squarely focused on helping businesses tap into...
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Kwanzoo Engagement Marketing Apps Win Constant Contact Partner Challenge
December and the holidays have been an exciting time for us at Kwanzoo. First we won the Constant Contact Application Developer Contest. Kwanzoo’s Engagement Marketing Apps came in First in the Social...
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Conversion Conference 2011 San Francisco – Key Takeaways
We are in the business of improving conversions for our customers. So a conference that’s all about conversions is just about the perfect conference for us! We met lots of fellow marketers and metrics...
View ArticleMarketo, CrowdFactory and Marketing Automation: What Do Customers Want?
Marketo just acquired CrowdFactory. First, as fellow travelers, we at Kwanzoo would like to congratulate the folks at CrowdFactory upon their successful acquisition! It’s great news for Marketo,...
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LinkedIn Buys Bizo: What Does It Mean for B2B Marketing?
We all heard some exciting news this week from our friends at Bizo. After a 6 year journey, they were acquired for $175M by LinkedIn. As fellow travelers serving a growing audience of B2B marketers, we...
View ArticleABM Done Right: Going Beyond Flipping Funnels
What is “ABM Done Right”? Over the past year, many B2B marketers are pursuing Account-Based Marketing (ABM) programs to drive more demand. These marketers realize that traditional lead-based marketing...
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